Module 1
Lesson 1
Student’s Book pages 4-5
A new business idea
Before you begin
Look at the picture
1 What are your plans for the future? Have you ever had a good idea for a new product or service? Work in pairs and compare your answers.
Answers
Students’ own answers
2 Read the words in the box. Which ones are related to business? Check the meaning of any words you don't know in the Activity Book Glossary or in a dictionary.
|
original product service customer typical |
Answers
product
service
customer
A Have you got something special?
Your business idea doesn’t have to be original, but it has to be different from everything else. Make sure you offer something new.
B ___________________________
Is your idea going to be popular with enough people? Will people feel that they need to get the product? Some market research will help you find out.
C ____________________________
If your product or service costs too much, your customers won’t buy it. Talk to your future customers to find out whether your price is affordable.
D ___________________________
Who are your typical customers? What will they value in your product or service? Find out as much as you can about your future customers.
E ___________________________
How much will it cost to produce your idea? When you work out your costs, don't forget about factory costs, salaries, office equipment, etc.
F __________________________
Even the best business ideas won’t work if you don’t have the skills and the ambition. You will only succeed if you want to!
G __________________________
Can you build on your idea in the future by adding new products or services, entering new areas, or improving the original design?
Comprehension
4 Read the text again. Then, match the questions with the correct paragraph.
Do you think you’ve got a great business idea?
1 Can you afford to start your business?
2 Do you have the right experience and skills?
3 Have you got something special?
4 Is the price right?
5 Is there a market big enough for the product?
6 Who will your customers be?
7 Will your business grow?
Answers
1 E
2 F
3 A
4 C
5 B
6 D
7 G
5 Read and listen to the text again and answer the questions. Discuss your answers in a group.
1 Rearrange the questions 1–7 from exercise 4 in order of importance to you.
2 Is it better to make an expensive product of very good quality or a cheap product of lower quality?
Answers
Students’ own answers
Module 1
Lesson 1
Activity Book page 6
Vocabulary
1 Replace the underlined words with their meanings from the box.
|
goods assistance ordinary new and fresh people who are buying things people who are selling things |
1 I’ve never seen a design like that before. It’s very original!
2 For your business to become successful, you have to know more about your typical customers.
3 It’s important to give customers good service.
4 Do you often try new products, or do you always use the same one?
5 This company provides us with excellent services. I like it!
MODULE 1 Page 6,
Exercise 1
1 new and fresh
2 ordinary
3 people who are buying things
4 goods
5 assistance
