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الثاني عشر خطة جديدة

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Goat Rental Service

Do you need a lawn mowing or to get rid of a large area of weeds? Rather than considering what kind of machine to hire, why not rent some goats? This goat rental company will come and look at your land, provide a quote and then bring along an appropriate number of peckish goats. The USP of this kind of service is that it is very eco-friendly: no need for electric mowers or for pesticides. Not only do goats apparently particularly relish eating weeds, the service is also extremely cost - effective: just 38 goats can ‘mow’ 50,000 square feet of grass in a single day.

One-of-a-kind Furniture

When Saeed confided in his wife his dream of launching a business based on making furniture that many people would consider an eyesore, she thought he’d completely lost his marbles. How could that possibly be a profit-making venture? Saeed was skillful at making furniture – that was his bread and butter. But why tell people he was creating eyesores? Confident in his idea nevertheless, Saeed started promoting his ugly and weird furniture online and, believe it or not, within three months, his company had a turnover of more than $10,000 a month! The ‘eyesore’ tag was obviously a bit of a sales gimmick, but it worked even though his furniture is not exactly priced as an impulse buy. Fortunately, there was not much upfront investment needed as Saeed already had all the equipment he needed. Now he’s thinking about branching out into ugly accessories.

Incredible Cake

Unimpressed by the expensive price tag of cakes on offer for her own wedding, Nada decided to make her own. As she was working in Africa, her design was a delicious work of art complete with edible trees and waterfalls from across the continent. It was only when she returned that making cakes for a living became a business concept. Initially, she worked from home as she and her husband didn’t have the capital for a bricks-and-mortar shop, relying instead on e-commerce for her start-up. However, through social media and word-of-mouth, her reputation grew and within a year she opened her first physical store with her new trade name: A piece and love. Her cakes cater to all budgets, from simple designs at bargain basement prices, to bespoke creations for the happy couple. Nada and her staff pride themselves on their customer service, working closely with each one and paying meticulous attention to detail to ensure each cake is as special as the day itself.

 

Questions:

 

 

1. What makes the goat rental service eco-friendly compared to traditional methods?
“The USP of this kind of service is that it is very eco-friendly: no need for electric mowers or for pesticides.”

2. How many goats are needed to mow 50,000 square feet of grass in one day?
“Just 38 goats can ‘mow’ 50,000 square feet of grass in a single day.”

3. Why did Saeed’s wife think his business idea was strange at first?
“She thought he’d completely lost his marbles. How could that possibly be a profit-making venture?”

4. How did Saeed promote his unusual furniture successfully?
“Saeed started promoting his ugly and weird furniture online and, believe it or not, within three months, his company had a turnover of more than $10,000 a month!”

5. What inspired Nada to start her cake business?
“Unimpressed by the expensive price tag of cakes on offer for her own wedding, Nada decided to make her own.”

6. How did Nada first manage her cake business before opening a physical store?
“Initially, she worked from home as she and her husband didn’t have the capital for a bricks-and-mortar shop, relying instead on e-commerce for her start-up.”

 

 

Business-related

Word / Phrase

Definition 

meaning 

Cost-effective

Good value for money

فعّال من حيث التكلفة

Bargain basement

Extremely cheap

سعر زهيد جدًا

Bespoke creations

Specially made for a particular person

تصميمات مخصصة / حسب الطلب

USP (Unique Selling Point)

The feature that makes a product different from and better than anything else

نقطة البيع الفريدة – الميزة التنافسية

Price tag

The estimated price / the amount that something costs

بطاقة السعر / ثمن

Bricks-and-mortar shop

Buildings such as houses, offices, factories (physical store)

متجر تقليدي (مبنى حقيقي)

Business concept

A new business that is risky / An idea for a business

فكرة مشروع / مفهوم تجاري

Turnover

The amount of business a company does in a set period of time

حجم المبيعات / الإيرادات

Launching (a business)

Making a new product available to be sold

إطلاق (مشروع / منتج)

Branching out

Extended or expanded on the work normally done

التوسع / فتح مجالات جديدة

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Compound Nouns

meaning compound nouns 
فكرة مشروع Business concept
بطاقة السعر Price tag
متجر تقليدي Bricks-and-mortar shop
خدمة العملاء Customer service
أسعار منخفضة جدًا Bargain basement prices

 

Phrasal Verbs

Phrasal Verb

Meaning (English)

meaning 

break into

To enter or start to be involved in a market or area of business

يقتحم / يدخل مجال جديد

build up

To increase or develop something gradually

يُنمّي / يزيد تدريجيًا

knock (something) off

To produce a cheap copy of something

يقلّد / يعمل نسخة رخيصة

pass up

To miss or not take advantage of an opportunity

يُفوّت / يضيّع فرصة

set up

To start a business or company

يؤسس / يبدأ مشروع

sign up

To register or enroll for something

يسجّل / ينضم

win over

To persuade or gain support from someone

يكسب ود / يقنع

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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