A - Moving Mountains: In 2014, Vern Jones, at 62, fulfilled his dream of climbing Mount Kilimanjaro with the help of guides. These young, underpaid, and often poorly equipped guides work in dangerous conditions to assist climbers. Vern founded the Kili Summit Club to raise funds and provide the guides with necessary equipment and footwear, while also giving them commission from mountain gear sales. This initiative helps climbers support the guides long after their adventure.
B - Kindness is as Easy as Pie: In 2012, Lisa Ludwinski started her pie business, Sister Pie, from her parents' kitchen. The positive reaction led to a bakery opening in 2015. A key part of her business philosophy is community support, exemplified by the ‘Pie it Forward’ system where customers can buy coupons that allow others to enjoy a pie if they cannot afford one.
C - The Milk of Human Kindness: In 2015, Tracy Warshal helped a man at a busy shop by paying for his milk and groceries when he forgot his wallet. A month later, the man anonymously donated $10,000 to the cancer charity she worked for, inspired by her kindness. Tracy expressed her hope that her small gesture would inspire others to do something kind for someone else.