Unit 9 : How to make a sales pitch? ( Activity book ps. 46.47) - الملخص - الصف المواد المشتركة توجيهي - اللغة الإنجليزية فصل ثاني - مدرسة جواكاديمي

Unit 9

Activity Book

Pages 46 and 47

How to make a sales pitch?

The essential points one should research about a product before making a sales pitch are:

1. When it was developed,

2. Where it is produced.

3. You also need to know who the target market is.

4. you should know all about the competition.

5. you should know exactly which people you are speaking to.

Knowing everything about products on the market refers to the competition.

1. Why is your product superior to others?

2. Why does it have better value?

Two things you need to know about your customers: age group and income.
The expression target market means people who are identified as possible customers.
The expression age group means a set of people of similar age.
The expression department store means a large shop that sells many different types of things.
The expression package holiday means An organised trip with everything included in the price (travel, accommodation, food).
It is necessary to have a list of your main points because in case something interrupts you, or you simply freeze with nerves.
There are three ways to present your presentation which are reading it word by word, using notes and memorising it.
The text states two examples of friendly comments :

1. Thank your hosts for allowing you to speak to them.

2. compliment their company.

1. While you're speaking, don't keep your head down.

2. look round the room and make eye contact with your audience.

3. Smile

4. When you've finished speaking, invite questions.

If you don’t know an answer to a question don't pretend! Thank the questioner and promise to find out the answer (and do it!).
The sentence that shows the speaker didn't know how to make a sales pitch is I wish I had known all this when I started out in business! Good luck!

Pronoun Reference

اللغة الإنجليزية فصل ثاني